MINX Magazine focuses on informing the community about new and creative boutiques and designers within Canada. The goal of this magazine design is to provide proper product knowledge for young women and teaching how to attain well designed clothing, so they can build a sustainable wardrobe. MINX also strives to create awareness of buyers impact on the economy and the environment. The magazine believes in the importance of supporting small businesses. MINX is a word often is used to describe cunning and bold young women, these are whom the magazine wish to inspire.